About Sonam Khetan

Sonam Khetan was born in Udaipur, Rajasthan, and grew up in Bangalore, in the South of India. She was influenced by these two regions: Rajasthan, the land of deserts and lakes and colors, and Bangalore, the silicon Valley of India. 

Sonam started her life as a textile designer, working at Himatsingka Seide, working for American and European luxury home furnishing brands. 

Her creativity was further nurtured by her experience of living and studying fashion in Paris for five years. She became acquainted with European art, lifestyle, and culture. While in Paris, Sonam gained professional experience at Balmain, and up and coming brands like Ludovic de Saint-Sernin and  Coralie Marabelle.  

In 2022, Sonam started her eponymous women’s luxury ready-to-wear brand hand tailored in her studio in Delhi. 

She comes from a long lineage of vegetarians and is a lifelong vegetarian. She also has a deep connection to the natural world.

About The Brand

Sonam Khetan, based in Paris and Delhi, is a women’s contemporary, elegant and edgy luxury ready-to-wear brand hand tailored in our studio in Delhi. It blends ancient Indian craftsmanship and Western style. Our collections have a special emphasis on savoir-faire: handwoven fabrics, natural dyeing, embroideries, as well as contemporary art. 

The brand is based Delhi and Paris.

Our Values

CARING

Sonam Khetan was founded on the principle of caring: for the Earth, for the people, for natural life. To avoid overproduction and inventory excess, our garments are made to order. We work with khadi cotton and khadi silk which are spun and woven by hand therefore producing no electricity and zero CO2 emissions. We use fabrics that are natural and compostable. All our materials are locally sourced. 

We recycle our studio scraps to create beautiful new fabrics. We use a technique called zero waste pattern to eliminate waste and we are committed to recycling garments at the end of their life.

LUXURIOUS

All our garments are designed and hand tailored in our Delhi studio. Each piece is individually made. 

Each garment is signed with the names of its makers. They are true artists and as such they sign their artwork. We believe a garment is the sum of the work of each individual. We also believe that craftsmanship is a person behind a garment who cares enough to gain mastery. 

By creating beautiful garments we want to improve the life of women who wear them and bring some joy and optimism in their life. We know how a beautiful, well made garment can impact our life.

COMMITTED

Sonam Khetan was founded on the idea that fashion was a way to inform our customers to inspire them to act for the Planet. 

Each of our collections is based on deep research on a subject connected to ecology. All the research is shared on our website and available to everyone. 

We are using no animal products, no fur or leather. 

TIMELESS

In starting Sonam Khetan, our goal was to create timeless pieces transcending the seasonal wearability of garments. We believe in style more than in fashion cycles, we believe a beautiful, well made garment is a timeless piece which can be worn season after season with the same pleasure. Craft means clothes are made with skill and care and built to last. 

SUPPORTIVE

We source our fabrics locally from NGOs that employ local people, from local fabric stores, textile mills and indigenous craft clusters who develop special fabrics for us. We also work with women led collectives. 

HEALING

Sonam Khetan uses natural dyes made from flowers collected in local temples or locally sourced. This eliminates water pollution and chemical hazards to the dyers.

We also follow the principles of Ayurveda on the benefits of the plants used in the natural dyes. The brand focuses not only on style, but also on the health of women wearing our garments. 

ARTISTIC

We believe artists contribute to improving everyone’s lives. They also help us understand the world we live in. At Sonam Khetan, we regularly work with some of the most inspiring contemporary artists. We want to bring art into the life of the women who wear our collections and pay tribute to the artists who inspire us.

Timeline 

2024

  • Presentation of AW24 Echoes of Silence during Paris Fashion Week  
  • Grazia India Designer of the Year - Evening Wear 
  • Launch of our summer capsule collection. 

2023

  • First feature in Madame Figaro 
  • Presentation of AW23 The Cloud Messenger during Paris Fashion Week. 
  • Event at Heureux les Curieux gallery during Paris Fashion Week. 
  • On se connaît ?” Video portrait in @madofficiel
  • Digital pop-up at The House of Things.
  • Collaboration with French artist Yoann Ximenes for SS24. 
  • GenNext Designer 2023 Award. 
  • Presented SS24 Listening to the Earth at FDCI x Lakmé Fashion Week fashion show. 
  • Elle Graduates Designer of the Year - Sustainable Wear 
  • First feature in India in Vogue India.

2022

  • Launched the Sonam Khetan brand. No fur or leather, no animal products, natural dyes, hand tailored in our studio. 
  • Designed the first collection, SS22 Connected
  • Second collection, AW22 Native to Now
  • Made the first commissioned dress for a French jewelry designer for her wedding reception. 
  • Collaboration with artist Camille Vignaud. Publication of the book Sonam Khetan MMXXII I
  • Presentation of SS23 The Memory of Oceans during Paris Fashion Week.